PHOTOGRAPHY BUSINESS INTELLIGENCE

You charge $3,000.
Your true hourly rate is $22.

After editing, travel, admin, and expenses — most photographers make less than minimum wage on their "premium" packages. PhotoProfit shows you the truth.

Free to start · No credit card required

The Editing Trap

You quote for the shoot. But editing takes 3-5x longer. Travel, emails, contracts, culling — it all adds up. What's your REAL hourly rate?

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The Undercharging Epidemic

70% of photographers report clients are more price-sensitive than ever. But cutting prices when you don't know your costs? That's how businesses die.

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The Genre Blindspot

Weddings feel lucrative — but are they after 40 hours of editing? Product photography might earn less per shoot but 3x more per hour. Data beats gut feeling.

Six Intelligence Layers

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True Hourly Rate

See your real $/hr after ALL time and expenses — shooting, editing, travel, admin, gear, and more.

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Profitability by Type

Compare shoot types head-to-head. Find out which genres are Stars and which are secretly unprofitable.

Time Sink Analysis

Discover which shoot types eat your editing time. A 3x editing ratio means 3 hours of editing per 1 hour of shooting.

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Seasonal Patterns

See which months bring the most revenue and highest rates. Plan your marketing accordingly.

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Pricing Recommendations

Get specific advice per shoot type: raise prices 25%, reduce editing, or book more of your winners.

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Profitability Reports

Download professional reports for your accountant, business partner, or your own pricing decisions.

You Can't Fix What You Don't Measure

Feature
Spreadsheet
HoneyBook ($19/mo)
PhotoProfit ($12/mo)
True hourly rate
❌ Manual math
✅ Automatic
Profitability by genre
❌ Too tedious
✅ Auto-graded A-F
Time tracking (edit/travel/admin)
⚠️ Manual entry
❌ Not built for this
✅ Per-shoot breakdown
Pricing recommendations
✅ Data-driven
Downloadable reports
⚠️ DIY formatting
✅ One-click download
Seasonal analysis
✅ Monthly patterns

Simple Pricing

Free

$0/mo

  • ✅ 10 shoots
  • ✅ True hourly rate
  • ✅ Basic profitability
POPULAR

Pro

$12/mo

  • ✅ Unlimited shoots
  • ✅ All 6 intelligence layers
  • ✅ Pricing recommendations
  • ✅ Downloadable reports
  • ✅ Seasonal analysis

Studio

$29/mo

  • ✅ Everything in Pro
  • ✅ Team member tracking
  • ✅ Per-photographer stats
  • ✅ Client profitability
  • ✅ Priority support

If knowing your true hourly rate helps you raise prices by just $100 on one shoot, PhotoProfit pays for itself for 10 months.

Stop guessing. Start knowing.